Privacy Policy - Raptive Example Site

Sample Privacy Policy

Here is an example of a Privacy Policy page. You don’t have to use this policy, but if you do choose to use any part of it, please make sure to go through each section of the document and select all of the correct options that apply to your business and how you use data with any and all partners you work with. We recommend consulting a lawyer if you need additional guidance on your site’s privacy policy.

Note for website owner: The General Data Protection Regulation (GDPR) requires that you be able to provide a resident of a country in the European Economic Area (EEA) with among other things, the ability to access any personal data collected about them, and delete the data. Raptive will handle compliance with the GDPR with respect to data collected via the ads served through the Raptive services. If your website is not capable of providing EEA residents with the rights set forth below in the section entitled “Additional Rights of EEA Residents,” then you must take steps to avoid acquiring personal information from EEA residents.

Effective as of [Today’s Date]

As the owner of this website (the “Site”), [name of Site owner] (“we” or “us”) understand that your privacy is of critical importance. This Privacy Policy describes what information we collect from you via the Site and how we use and disclose such information.

Our Use of Cookies

A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server. Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed. Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

We use cookies for the following purposes: [choose applicable uses below]

(a) [authentication – we use cookies to identify you when you visit our website and as you navigate our website];

(b) [status – we use cookies [to help us to determine if you are logged into our website];

(c) [personalization – we use cookies [to store information about your preferences and to personalize the website for you];

(d) [security – we use cookies [as an element of the security measures used to protect user accounts, including preventing fraudulent use of login credentials, and to protect our website and services generally];

(e) [advertising – we use cookies [to help us to display advertisements that will be relevant to you]; and

(f) [analysis – we use cookies [to help us to analyze the use and performance of our website and services];

We use Google Analytics to analyze the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website. Google’s privacy policy is available at: https://www.google.com/policies/privacy/

Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can however obtain up-to-date information about blocking and deleting cookies via these links:

(a) https://support.google.com/chrome/answer/95647?hl=en (Chrome);

(b) https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences (Firefox);

(d) https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies (Internet Explorer);

(e) https://support.apple.com/en-gb/guide/safari/sfri11471/mac (Safari); and

(f) https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy (Edge).

Please note that blocking cookies may have a negative impact on the functions of many websites, including our Site. Some features of the Site may cease to be available to you.

Interest-Based Advertising

The Advertising snippet below must be added to your site’s privacy policy. It links to our Universal Advertising Privacy Policy, which describes how Raptive uses data to provide ads and how your ads are fully compliant with GDPR and CCPA.

Please copy and paste everything below this line into the privacy policy page on your site.

Advertising.

This Site is affiliated with CMI Marketing, Inc., d/b/a Raptive (“Raptive”) for the purposes of placing advertising on the Site, and Raptive will collect and use certain data for advertising purposes. To learn more about Raptive’s data usage, click here: www.cafemedia.com/publisher-advertising-privacy-policy

[Use the following section if email addresses are collected]

Email Addresses

We may collect your email address, but only if you voluntarily provide it to us. This may occur, for example, if you sign up to receive an email newsletter, or enter a promotion. [Option 1] [if you have provided your email address to us, we promise to use it only for the purposes for which it is provided. We will not use your email address to contact you for unrelated reasons.] [Option 2] [We will use your email address for the purposes for which you provided it to us, and also from time to time to send you emails regarding the Site or other products or services that we believe may be of interest to you. You may opt out of such email communications at any time by clicking the “unsubscribe” button in the email.]

[Option 1] [We will not share your email address with any third parties.] [Option 2] [Your email address may also be shared with the technology provider we use in connection with the purposes for which you provided it, and that technology provider may also contact you from time to time. ]

[Option 1] [If you are a resident of a country in the European Economic Area (EEA), we do not wish to receive your email address, and will delete it if you have provided it inadvertently.] [Option 2] [If you are a resident of a country in the European Economic Area (EEA), please refer to the section below entitled “Additional Rights of EEA Residents.”]

[Use the following section if registration data or other personally-identifying information is collected]

Registration or Account Data

We may collect other information from you when you register with our Site in order to use various features. Such information could include your name, birthday, postal code, screen name, and password (if applicable). As you use the Site, we could collect other data that you provide voluntarily (such as comments that you post).

[Use if applicable] [We may also collect information about you through other methods, including research surveys, social media platforms, verification services, data services, as well as public sources.] [We may combine this data with your registration data in order to maintain a more thorough profile.]

[Option 1] [We may use third parties to provide the functionality to allow you to register for the Site, in which case the third party will also have access to your information. Otherwise, we will not provide any personally-identifying information about you to third parties, except if required by law.][Option 2][describe any sharing of personally-identifying information]

[If Applicable][We may use your personally-identifying information for a variety of our internal business purposes, such as creating a better user experience for the Site, diagnosing and troubleshooting malfunctions on the Site, better understanding how the Site is used, and making personalized recommendations to you.]

[Option 1] [If you are a resident of a country in the European Economic Area (EEA), we do not allow you to register for the Site, and will delete your information if you have provided it inadvertently.] [Option 2] [If you are a resident of a country in the European Economic Area (EEA), please refer to the section below entitled “Additional Rights of EEA Residents.”]

[Use the following section if the Site allows purchases of goods or services]

Transactional Data

[We may process information relating to transactions, including purchases of goods and services, that you enter into with us and/or through our Site] (“Transactional Data“). The Transactional Data may include your contact details, your card details and the transaction details. The transaction data may be processed for the purpose of supplying the purchased goods and services and keeping proper records of those transactions. [Payment processing on our Site is handled by our payment services providers, [identify PSPs]. We will share transaction data with our payment services providers only to the extent necessary for the purposes of processing your payments, refunding such payments and dealing with complaints and queries relating to such payments and refunds. You can find information about the payment services providers’ privacy policies and practices at [URLs]]

[Include the following if necessary]

[Other

[Describe any other technologies or data collection techniques used on the Site, if any]]

[Use this section if you have opted to obtain personal data from EEA residents (other than via Raptive)]

Additional Rights of EEA (European Economic Area) Residents

If you are a resident of a country in the EEA, you have the rights, among others, to:

(i) access your personal data

(ii) ensure the accuracy of your personal data

(iii) the right to have us delete your personal data

(iv) the right to restrict further processing of your personal data, and

(v) the right to complain to a supervisory authority in your country of residence in the event that data is misused

If you believe that our processing of your personal information infringes data protection laws, you have a legal right to lodge a complaint with a supervisory authority responsible for data protection. You may do so in the EU member state of your residence, your place of work or the place of the alleged infringement.

You may exercise any of your rights in relation to your personal data by written notice to us addressed to the following:

[contact information of person handling EU privacy complaints; must include street address, phone number and email address]

Sale of Business or Assets

In the event that the Site or substantially all of its assets is sold or disposed of as a going concern, whether by merger, sale of assets or otherwise, or in the event of an insolvency, bankruptcy or receivership, the information we have collected about you may be one of the assets sold or merged in connection with that transaction.

Changes to the Privacy Policy

We may change this Privacy Policy from time to time. The most recent version of the Privacy Policy will always be posted on the Site, with the “Effective Date” posted at the top of the Policy. We may revise and update this Privacy Policy if our practices change, as technology changes, or as we add new services or change existing ones. If we make any material changes to our Privacy Policy or how we handle your personal information, or we are going to use any personal information in a manner that is materially different from that stated in our Privacy Policy at the time we collected such information, we will give you a reasonable opportunity to consent to the change. If you do not consent, your personal information will be used as agreed to under the terms of the privacy policy in effect at the time we obtained that information. By using our Site or services after the Effective Date, you are deemed to consent to our then-current privacy policy. We will use information previously obtained in accordance with the Privacy Policy in effect when the information was obtained from you.

Contacting Us

If you have any questions about this Privacy Policy or the practices of this Site, please contact us at [email address]

Or write to us at:

[name and street address] [this does not need to be the same as EU contact (if any)]